The Pushp-Kiran Union for Real Enlightenment (PURE), widely known as PURE India trust is an NGO working to tackle issues like poverty and unemployment through nurturing of entrepreneurship among underserved communities in India. The organization hopes to create viable and sustainable opportunities for livelihood among those that need it most. 

Through targeted interventions, the NGO offers an entrepreneurship development program for women, career guidance and scholarships for students, as well as skill development and business handling training to upskill people and equip them with the tools that are indispensable in the modern workplace.